Ogiwara Farm in Tomi City, Nagano Prefecture, is a small family-run grape farm. The grapes grown with care are so first-rate that they are superior to those from department stores, and in season we receive letters from customers all over Japan with their orders written on them. We want to continue our current sales channels, where we can hear our customers' voices, rather than relying on convenient sales methods that are in line with the times. To that end, they decided to create their own symbol and make an effort to help the customers become attached to the farm itself. The logo is a straightforward representation of the garden's commitment to honest business practices. Early in the morning, the beautiful Mt. Asama peeks out from behind a grape trellis overflowing with grapes. By representing the very scene that only an industrious producer could see, we attempted to convey the charm of Ogiharaen without any embellishment.